Creative Director with 20 years experience of developing brands, marketing campaigns and digital solutions across financial services, healthcare and public sector organisations, in the UK and globally. 

I’m a true creative thinker, ideas generator and creative team leader with a particular passion for powerful copy and propositions. A great listener, with the ability to get to the heart of a client’s problem to bring simplicity and clarity.

Clients have included: J.P. Morgan, Paul Hartmann AG, Legal & General, Friends Life, BNY Mellon, Mölnlycke Health Care, London 2012, Shakespeare’s Globe, Group M, Body Shop.

Core capabilities and specialities:

• Strategic brand positioning and planning
• Brand articulation: positioning statements, manifestos, value propositions and key messages
• Highly conceptual with the ability to generate and evaluate strong scalable creative ideas for marketing campaigns or activations
• Digital knowledge across integrated campaigns, websites and content
• Internal brand communications and engagement
• Leading and managing teams to understand the strategy and deliver great creative and design
• In depth knowledge of the fund manager/Investment Management industry