As a long time creative agency owner and brand strategist, I have spent over 20 years helping (mainly B2B) businesses build global brands and deliver campaigns that make a difference. I believe that by getting closer to a business (and the people in it), understanding the industry and (vitally) tapping into what makes their audiences tick is the key to unearthing creative but pragmatic solutions that actually work. Then using design and messaging delivered through relevant channels to communicate a purpose that contributes to business success - most often, the bottom line.

During my career I have worked across corporate branding, employer branding / engagement, product branding, integrated campaign strategy and delivery, content marketing and digital communications. Industries include, Healthcare (mainly medical devices), Financial Services, Public Sector and Local Government, Charities/non profit, Arts & Culture and Education.

Notable projects have included (in no particular order): 

• Brand repositioning of a global medical devices business (Hartmann)
• Rebranding of a charity rehabilitating addicted prisoners (Forward Trust)
• Communication of an innovation in Lung Transplantation (Xvivo Perfusion)
• Global launches of pioneering wound care products (Smith & Nephew)
• Positioning and proposition to support a new fund range (Bank of Montreal - BMO)
• Internal engagement of an energy businesses’ corporate values (AGL)
• Strategy driving corporate brand campaign for a Video Surveillance business (Axis Communications)
• Development of a corporate website for an emissions testing business (Opus Inspection)

It’s that diversity and the complexity of the challenges these businesses face that drive me out of bed in the morning. Of course, the great people I work with help too!