Until founding The Park I was Controller of Marketing & Media at ITV, most recently working on the youth cultural phenomenon that was Love Island. Prior to four years at ITV I held several strategy roles in creative and media agencies globally.

With a particular focus on youth marketing and driving people to live events I have spoken internationally and written multiple industry articles. Having worked across the full marketing mix I bring a unique perspective to experiential projects by approaching each one in the context of how they can interact with other marketing activity.