The Village Communications has used the following skills/services in the project.

Campaign Planning

Media Buying - Planning

Online Media Buying

Sponsorship - Activation

Sponsorship - Media Buying

TV/Cinema Media Buying

Using sponsorship to showcase versatility & drive engagement

CHALLENGE

Build on the programme Sponsorship from 2019 to further drive brand awareness of the PEPPADEW brand amongst an ABC1 audience, whilst showcasing the various products and uses, to increase category penetration.

IDEA

Maintaining a more frequent TV presence with Prime-Time channel sponsorship of Food Network meant we could significantly broaden PEPPADEW’s reach. Social media partnership drove to an online recipe hub, providing PEPPADEW the opportunity to showcase the versatility of products. Each month, content would be led by a new theme such as Healthy Eating, BBQ or Picnic, and would finish with a competition keeping fans engaged.

RESULTS

7.7m reach amongst All Adults saw the PEPPADEW products often sold out on shelves. 353 ABC1 adult TVR’s achieved versus 96 in 2019. An additional 261 TVR’s achieved in added value programme promo’s, featuring the Peppadew logo. Over 1000 competition entries were driven, and 143k video views successfully drove continuous deeper engagement.