After a misspent youth as a bard, Sam wheedled his way into the world of advertising where he swapped song writing for ad writing. He cut his teeth as a copywriter on brands like Marston’s, Vanarama, Ladbrokes and Cafédirect. When he’s not writing copy, Sam spends most of his spare time herding his rabble of young children. Occasionally he finds time to read a good book or watch his beloved Aston Villa.