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Gymshark is a fitness apparel company that has experienced a meteoric rise in popularity to become the leading UK-based brand in fitness wear. Gymshark was created in the homes of two co-owners, Ben and Lewis, in Birmingham. Their meteoric rise can be attributed to the niche market that they have capitalised on, utilising popular social media platforms such as YouTube, Instagram and Twitter, allowing them to dominate the fitness clothing scene in just three short years. Magento has since played a key part in the company's recent and future progression, as Gymshark continues to go from strength to strength.
