Social media is likely one of the largest changes in how we advertise and interact with customers in nearly 20 years since Facebook launched its first ads in 2006. As a result, it has given brands a new opportunity to showcase their products or services and get in front of their target audience any time, any place.

With the launch of Meta’s new social media platform Threads, which has now seen over 100 million user sign ups in a week since launching, conversations amongst many brands have been around whether to jump in while it’s new and hot, wait for the dust to settle, or indeed shun altogether. 

The bigger conversation that the launch of yet another social platform has brought to the forefront though is around the age-old question of: Can a brand kiss goodbye to social media altogether and survive? Or better still, thrive?