We are thrilled to have kicked off a new partnership with custom-made sportswear suppliers, STC Teamwear. Through a robust strategy and media plan, paired with meticulous customer journey mapping and brand storytelling, we’ll support STC in carrying their goals all the way to the finish line – with an additional 20% of revenue to boot.
About STC Teamwear
STC Teamwear (STC) is a Suffolk-based sportswear supplier that produces premium quality, bespoke teamwear for a range of sports at both grassroots and professional level.
Founded in 2011, STC set out on a mission to create top-quality, ethically-sourced teamwear that would be tried and tested for its compatibility and durability, with a personalised design service and a tight turnaround on delivery.
With all their kits designed in-house by their expert team, STC offers its customers a truly personalised experience from start to finish.
Services
Challenges
With a number of key players operating in the custom kit scene, STC needs to win a bigger share of this market in order to hit revenue targets over the next three years.
To compete with these larger, more established brands, STC needs to hone in on its brand position – elevating and celebrating the incredible benefits it brings to customers –
and refocus its digital strategy in order to target more of the custom kit and teamwear market.
The ultimate objectives are to:
Our Strategy
We put forward a more digitally-focused strategy centred around five key areas: brand purpose, search, paid media, CRM and email.
The entire strategy is underpinned by the simple aim of telling STC’s story and defining its purpose, vision, belief and mission.
With bigger brands to compete with, it was crucial to leverage STC’s unique strengths in the custom teamwear industry; like being in control of all design and quality decisions through their own manufacturing process, providing completely customisable kits, offering first-rate customer service and unique personal touches through their small and highly skilled team, and boasting a competitive 30-day turnaround thanks to producing all their sportswear right here in the UK.
Going Forward
Over the coming months, we’ll be building out STC’s strategy and raising their profile through four fundamental pillars:
Looking to raise the profile of your business? Arrange a consultation with our team of experts today.