Philip McGuin is the Head of Insight and Data Analytics at digital marketing agency Stickyeyes. He has over 15 years’ experience in the areas of online marketing, performance based lead generation as well as data analysis techniques including web analytics, portfolio score carding, attribution, econometrics and statistical modelling.

He has worked both client and agency side for a range of sectors including public sectors bodies such as European Parliament, European Commission promoting the EU's policy on Information and Communication Technology (ICT) as well as the Department of Trade and Industry (DTI), marketing policy on e-Government.

He has also extensive experience in the private sector as the Head of Marketing for an enterprise software provider as well as the Director of Marketing for one of the UK’s first online higher education and training providers.