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Stein IAS has used the following skills/services in the project.
Advancing the Brand Advancing Fire Safety
Originally Fire Safety Research Institue - FSRI wanted to expand its capabilities and the stakeholder groups it engaged, leading with a name change. Now "Fire" Safety Research Institute, a logo featuring a firefighter was too narrow. we had to maintain brand equity, and continue the trend of honoring FSRI's heritage while signaling where FSRI is going. The result was a shift in what the logo features, while evoking the old logo's foundations of color and style. Equity maintained. Expanded purpose fostered.
