After reading law at Oxford, Dan joined Lowe, planning on some of the agency’s most effective and creatively lauded campaigns: Weetabix, HSBC, Tesco and Stella Artois (on which he co-authored an IPA Effectiveness Awards winning paper).  In 2004 Dan joined St Luke’s, and since then has helped establish the agency’s brand consultancy offering as well as leading strategy across key accounts.  Today as Chief Strategy Officer, he ensures strategy is at the heart of the day-to-day running of the agency.