Space & Time has used the following skills/services in the project.
Immaculate Vegan are on a mission to make fashion as good as it looks.
From vegan shoes, bags and accessories, to ethical and sustainable clothing and homewares, Immaculate Vegan select the best and most beautiful vegan products in the world and make it easy for others to discover and buy them.
Every single beautiful article on their website is vegan – so no need for vegan filters or searches. They insist on zero cruelty to animals; processes and materials that don't damage the environment; and paying workers fairly and treating them well.
The Challenge
As a new brand with just over a year of trading online – Immaculate Vegan came to us with one primary goal: growth.
A key element to growth is customer retention and the most powerful tool to increase retention is through email.
Immaculate Vegan needed an agency to provide strategic consultation and technical proficiency to apply best practices in order to increase email revenue.
Our Solution
A full audit of the email account was performed. Here, we identified the main areas Immaculate Vegan were lacking in and presented our solutions on how to strengthen these areas.
Working together with Annick, Immaculate Vegan’s founder, we put these solutions in place which included:
The Results
174% increase in monthly email revenue
Using a strong understanding of the target audience and our email marketing expertise, we were able to put together high-performing solutions that exceeded expectations.
Not only did we see a monumental increase in revenue from email, but we also seen engagement and conversion rates increase across the board.
Returning customer rate is also increasing, which shows our efforts to increase customer retention and lifetime value is beginning to take shape.
“We've been delighted with the work Space & Time have done in improving our email performance. Our Account Manager Jason put together an excellent strategy and roadmap of actions, following a deep dive into our email data, and has worked with us to put together a series of new email flows that have hugely increased engagement with our audience, and directly led to increased sales. This has also helped us move away from the time-consuming work of one-off email newsletters, moving instead towards more automated flows that – once set up – generate passive income. We've been impressed by their email skills and strategic thinking throughout this project and will continue to work with them on improving our email channel.” Annick Ireland, Founder, Immaculate Vegan