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Space & Time has used the following skills/services in the project.
Attic Self Storage’s approach is to make storage as convenient as possible so that their customers view their storage units as an extension of their home or business
Their value combination of modern, clean, safe facilities, price and added benefits such as complimentary 24-hour access, all delivered with our exceptional customer service makes them the first choice for domestic and business storage in London.
The Challenge
Attic Self Storage are continually looking to improve their online enquiries around the London area. With more people using Google search to find their local store, having a strong organic and local presence online has never been so crucial.
Attic Self Storage were also updating their website to a new platform and wanted to ensure that this upgrade did not harm the SEO activity and improve it, where possible.
Our Solution
Space & Time initially worked on organic growth through improved keyword targeting, conducted a technical audit as well as using the keyword insights to improve local rankings via Google My Business.
While some technical changes affected site wide metrics, we also found some simple keyword targeting changes having an impressive impact.
Setting up the foundations in content, keyword targeting, and technical changes helped the site prepare effectively for a migration to a new content management system.
When moving to a new content management system, we used our well established and practiced 5 step SEO migration plan to ensure Attic’s traffic driving pages retained their visibility. As well as ensuring there were no major technical issues prior to, and after going live.
This plan also includes working to improve functionality further which, coupled with a commitment from the Attic internal team to implement fixes, has improved the sites usability dramatically.
The final part of any migration plan is ensuring that organic traffic is successfully transferred via Google Analytics (GA) and Google Search Console (GSC) which transfer traffic in different ways that both require monitoring.
The Results
Organic presence has improved significantly over the last year, with Google My Business visibility largely contributing.
The primary SEO aim of a migration is to retain existing traffic when changing web infrastructures. But through positive steps taken to improve the layout, content and usability of the new site, this migration has driven an improvement in online visibility and site engagement
There are still plans to continue to increase visibility and profitability, through continually improving content and collaborating more closely with the Paid Search team.
