We are proud to say we’ve now been in business over 15 years. And as our business has grown and evolved, we’ve been introduced to a great array of brands throughout the UK and within walking reach of our own offices. 

Our creative HQ is based in Leek, Staffordshire, and so when a brilliant new brand is launched in Leek, we are always excited to learn more, get involved and discover ways we can help them achieve their goals in their early years in the marketplace. Getting the branding and digital marketing right from the word ‘go’ is really important. It’s about laying the foundations to success, cementing your name and ethos and creating a culture of which potential consumers want to be part of.

And that’s exactly what we did with Westwood Lettings.

Who?

Westwood Lettings is made up of a team of fully trained agents with a combined 60 years' worth of experience in the property industry.  With previous experience in property development, block management, property maintenance and interior design they’ve got all bases covered!
As landlords they know how it feels when a well-known letting agent isn't making your property their number one priority.  Fed up with void periods, substandard maintenance and tenants frustrated from lack of progress, they decided we could do a better job with Westwood Lettings.  

The business started up, and then the team sought our help to bring their brand into the spotlight and receive extra support on their digital approach to getting their business noticed.?

The Challenge

The initial project for the client was to create a new brand and logo which will set the theme for the design items which will be applied across the full business. Designing a logo for a business is something our team love to do, as it’s something that will become synonymous with that brand. It becomes that instantly recognisable, trusted and respected element that people know they can rely on. 

Logos, as well as the full branding suite for this client (and all branding clients we work with) had to reflect the company ethos. It had to be perfectly designed to suit the business right now as well as provide a good basis for all future marketing to come over the next few months and years.

The Outcome

The logo we designed for Westwood Lettings went beyond a simple design. It was about a whole story. The theme around the logo was “looking after your shell” and so the turtle design was created. This story is warm, welcoming, natural and elegant but with the striking colour palette gives the business a modern, striking edge.

This logo has expanded from the website into the Westwood Lettings letting signs, stationery and provides the basis for all future digital and print marketing to follow.

As always, it’s great to work with a local brand at SO Marketing, and be part of something our local community sees through conception and the flourishing first few years in business. Seeing those signs around the town certainly makes us proud to have helped this business along its’ way!