About the client

BTL Unison is a division of BTL Aesthetics who are an existing client, and following the success of an earlier project, came to us for web development in Stoke for a second website project to promote their range of cellulite reduction devices aimed at aesthetic clinics across the UK.

The Challenge

Our challenge was to make a subject that doesn’t photograph well, into a website that in a very detailed way, demonstrates to prospective clients the features and benefits of the BTL solution vs competitors. The subject matter is very technical and can lead to the design of such sites typically being quite un-interesting.

The Solution

Here at our web design office in Staffordshire we worked together and managed to avoid the trap of the website coming across as boring, by using a mixture of stock and real life photography, as well as incorporating a bespoke full height visual design which also includes features such as Ask the Expert which gives interaction from a front end users point of view.