Erin has been part of the Social Misfits Media team since May 2015. As Director in Social Misfits Media’s New York offices, she is responsible for business development, as well as leading on training and workshops and developing digital strategies and plans on behalf of clients. 

Prior to starting at Social Misfits Media, Erin had been working in the world of digital content for leading digital agencies, responsible for creating and implementing successful integrated content, community management and social media strategies on behalf of global brands. 

Erin brings to the team a strong international background in research, communications and media. Previously, she has worked in the sponsorship team for a Premier League Football Club as a commercial analyst for the UK and Japanese markets, as well as for international non-governmental organisations. 

She is a graduate in Social Anthropology from the University of Manchester and an alumnus of United Nations International School in New York City. She is a fluent Japanese speaker and published author.