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Skylark Media has used the following skills/services in the project.
For vegan charity Viva!, we wanted to create an animated viral campaign to help meat-eaters understand the environmental destruction caused by eating animal products and to encourage them to adopt a vegan lifestyle.
Skylark proposed an animated concept that delivers a poignant message in a light-hearted way, by creating a high-quality style inspired by KC Green's This Is Fine meme. It's positive, empowering and fun.
Our illustrator and animator produced hand-drawn characters and adopted a mixed media approach to illustrate the devastating effects that eating meat has on the environment. We had aimed to rank first page on YouTube for 'This Is Fine'. Within a few months following the campaign launch, the animation racked up over 313,000 views and currently ranks second. A YouTube ad campaign generated nearly 200,000 views, and a Facebook/Instagram campaign saw nearly 90,000 reach with nearly a quarter viewing at 50%.
