Will has had a varied career in media and communications, with experience in both print and broadcast journalism. He had his first break as a business reporter with trade magazine Broadcast, where he covered the TV production and distribution sector.

Later, he worked at the BBC World Service on its business and finance news programme, World Business Report.

Since joining Simpatico PR in May 2013, Will has written on behalf of clients for the likes of Forbes, the Guardian, Huffington Post and Marketing Magazine, among many others.