Application programming interface (API) traffic has exploded making up a mind-boggling 80% of internet traffic. With the average enterprise managing over 15,000 APIs, it’s not surprising data breaches are getting out of control. Reputation is everything, but security managers often overlook the importance of securing their APIs which adds to the problem.

Noname Security wants to be the go-to partner in API security confronting the threat head-on. After their brand revitalisation, they wanted to convey the essence of the customer journey and emphasise why Noname is the top choice. So we created an interactive web experience and a hero film that showcased the perks of their services, like better sleep at night, time savings, and building trust with customers.

Turning constraints into opportunities through creative thinking

Originally, they wanted to showcase different sectors in real-world situations, but the budget made shooting across multiple locations unrealistic. So, we needed a fresh approach to bring the idea to life.

Working within constraints sparked different thinking. We created a studio setup that immerses you in Noname’s brand with its starkness – just a person on a stool, surrounded by black and white elements that reflect Noname’s DNA. It symbolises vulnerability, just like being without API protection.

Adding a human touch in a sensitive sector

To bring this project to life, we teamed up with Omni Productions for filming and production. We have great chemistry and respect their perspective, which adds huge value to our clients. 

We know cybersecurity needs discretion, and Noname’s high-profile customers can’t appear on camera and publicly talk. So instead of exposing vulnerabilities, we transformed real experiences from Noname’s customers into a script, re-enacted by actors to keep things anonymous. Even though it was scripted, our creative direction kept it rooted in the truth – highlighting what keeps clients up at night and the priorities across different industries.

We crafted a compelling interactive ‘Why Noname’ page to showcase these customer stories and show why they are the compelling choice. It’s a carefully designed section that puts a human at the end of this invisible technology, discussing all the benefits, features, and peace of mind that Noname’s services offer. We also added engaging animation and impactful data to bring home the profound real-world impact of API security.

By thinking outside the box and embracing the power of customer stories, we effectively showed just how crucial API security is. Our delivery and execution built trust, proving that Noname is the perfect partner. What started out as a constraint ended-up amping up the result.