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RPM brought Nouveau Nostalgia to the masses with USC's 'Playback' Stage at Reading Music Festival in 2023.
The stage was a unique celebration of USC's individual style and iconic throwback remixes with the aim of connecting USC and the brand purpose (Inspire the Original in Everyone) with the festival crowd in an authentic and distinctive way. Our stage featured a mix of talent throughout the day aligned with a nostalgic / playback set list. Festival goers could experience back-to-back DJ sets, capture their festival ‘fits’ in the gif booth, engage with retro arcade games, grab a drink from the bar or relax on our seating platforms. We built on the fun, optimism, and freedom that the trend for Nouveau Nostalgia provides. It also gave us a unique and magnetic angle on music that made us a sought out, expressive experience, as well as having a strong fit with USC brand and style – building on icons and originals with contemporary attitude.
There were over 22,000 visitors over three live days, 1,200 brand sign-ups and 10.3m social impressions.
