I started my career in digital marketing at Periscopix, a performance marketing agency, over 15 years ago, growing the team of 20 to over 300 in seven years. After the agency's acquisition by Merkle, I became EVP Agency Services for the EMEA region, responsible for building strong organic growth and expanding the agency business across Spain, the Netherlands, Dubai, Germany and the UK, spanning paid search, programmatic display, social media, customer experience, advanced analytics and SEO.

I then moved to the same role at Jellyfish, before joining RocketMill to drive growth and innovation through their People First approach. My role here is CEO, meaning I take responsibility for our people, philosophy, strategy, goals, and performance.