Celebrating their 10th year in business, in which the agency has placed 12th in the highly acclaimed The Sunday Times 100 Best Small Companies to Work For, performance marketing agency RocketMill is enjoying a period of growth in today's challenging market.

Several new senior appointments include former Mindshare UK Chief Strategy Officer, Matt Andrews who joined RocketMill as CSO in March and most recently, Jeremy Horne - RocketMill’s new Head of Data Science.

Former Head of Analytics at The Kite Factory, Horne is an experienced data, analytics and insight professional with over 14 years’ experience working across multiple industries, including charity, financial services, legal, leisure, membership and travel.

‘I’m delighted we were able to join forces with Jeremy,’ says RocketMill CEO, Sam Garrity. ‘Adding his data science skills to our agency, and building a team around him, will further our pursuit of optimising a client’s business, not just their marketing’.

Using sophisticated techniques such as Database Strategy, CRM analysis, Segmentation, Modelling and Media Measurement, Jeremy is responsible for building a new function within the business to help RocketMill’s clients understand their customers. Who they are. How they behave. What makes them tick.

‘We partner with you on your data driven journey, recognising data as your biggest asset to answer your key business challenges’, states Horne. ‘Data science is all about problem solving. It is taking a client’s or a person’s business challenge and applying specialist techniques to come up with a solution; ultimately driving efficiencies.’

The appointment of Horne is part of RocketMill’s new investment and vision to grow their Data and Insight department, having promoted former Head of the service line, Rhys Jackson to Chief Technology Innovation Officer.

As CTIO Jackson will focus on driving organisational innovation through technology. Leveraging broad technical expertise in the marketing industry, he will be responsible for maintaining a technology strategy, defining the requirements for new technology implementations, and thus delivering innovative solutions for the benefit of the agency and its clients.

Former Deputy Head, Neil Barnes has also been promoted to Head of Marketing Analytics, ensuring the delivery of exceptional campaign performance by applying data and technology.

Jeremy Horne is speaking at the EARL conference for the third time on 12th September, sharing his experiences of building data science teams around use of the R environment.