So you’ve taken the leap and made the investment into promoting your brand – great! But how can you tell if your efforts are working to boost your brand awareness?
What is brand awareness?
Brand awareness is the measurement of how well current and potential customers know about you and your services. It’s also how well your brand is associated with the products you offer. For example, when you think of tomato ketchup, you think of Heinz – and there are many ways to measure your brand awareness.
How can you increase your brand awareness?
To measure your brand awareness, you need to create something to measure in the first place! You want to make sure that when a customer is preparing to search for, or purchase something, it’s from you. But when it comes to putting your brand into their mind, there are multiple ways to do this.
Social media is the go-to method to spreading brand awareness in this digital age. In fact, it says more about a brand if they don’t have social media than if they do. The reach that social media platforms have are huge, pushing your brand in front of your current, engaged audience and prospective customers. Boosting this with paid social media advertising can massively open up your opportunities, getting your brand in front of new leads. Measure your brand awareness through channel growth, messages or increase in website traffic through social media.
The same can be said for search marketing. Through search engine optimisation (SEO) and pay-per-click ads (PPC), you have the potential to really showcase your brand for the world to see. Go against your competitors with similar keywords and use the power of user searches to increase your rankings and overall online presence.
But not all marketing has to be online. You can still receive improved awareness through methods such as print and display advertising, where your target audience will be able to see your brand in their day to day lives.
How to measure brand awareness
Applying brand awareness is great, but what is even better is seeing how well it is working – and there’s a number of ways to measure this. Depending on your marketing strategy, not all will be appropriate for your business, but here are some of the ways in which you can see how well your marketing is working:
How Reech can help
At Reech, we have a Drum recommended team, full of experts in branding and marketing, waiting to help you get your message out to your audience. As a Google Partner, we have all the training and knowledge needed to provide excellent service for you and your business. Our services include PPC, SEO and analytics. All of which can help your brand grow and get your company where it deserves to be.
Are you ready to transform your brand? Get in touch or give us a call on 01743 296700 today!