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Appetite Creative

Recommended

Clients & Partners

Cadbury

Timeframe: Past

Cadbury's collaborated with Sheology and Mummy Pages, the leading brand safe mum's website in UK and Ireland. Through a partnership with Appetite Creative, the Liquid Skins were created to transform the article into an interactive experience in which audiences can engage, the milk pour was activated on scroll and characters popped out from the sides. This was activated on both desktop and mobile devices. RESULTS Through Appetite Creative's Liquid Skin, Cadbury's were able to reach 1.42% CTR on desktop 2.44% CTR on mobile Gained 3 times the benchmark of similar rich media formats! Impactful and intelligent selected Rich Media formats make customers consider new products and help brands to stay the leaders in rapidly changing competitive markets.

Unibet

Timeframe: Past

Celebrating their website's 20th anniversary this year, Unibet is an award-winning gambling & sports betting operator which offers an easy platform to deposit, play and withdraw to 11 million customers in over 100 countries. DESCRIPTION Evolving in a fiercely competitive global market including other big players like 888Holdings, GVC Holdings, William Hill and many others, Unibet faced the challenge of differentiating their service from the rest. Their objectives were to increase awareness and to drive their mobile application downloads. SOLUTION They wanted our help in creating a marketing strategy that would allow them to attain their objectives. Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. Therefore, we designed for them an interactive and dynamic mobile game where we put the user in the heart of the action, mimicking football gameplay. RESULT Our interactive and dynamic mobile game ran in rich media versions for 7 different languages: English, Belgian French, Belgian Dutch, Romanian, Norwegian, Danish and Swedish. All the versions had a different API integration for the prize. You can see the gameplay here in which the challenge is to not let the ball touch the ground.