Reboot Online

Reboot Online has used the following skills/services in the project.

B2C - Brand Strategy

Campaign Planning

Copywriting

Data Supply

Data Visualisation

Digital PR

PR Strategy

Our Business Challenge:

In order to improve their organic search rankings, LiveFootballTickets (LFT) needed to create a strong and relevant backlink profile that allowed them to outrank competitors in the industry.

They also needed to develop their SEO growth, by:

Improving brand recognition
Gain new, relevant top-tier backlinks
Get content out to target audiences (i.e. football fans) through key publications and outlets.

Our Objectives:

The LFT team tasked us with meeting the following four objectives:

1. Improve the amount of organic revenue
2. Increase the volume of organic traffic to the site
3. Outrank competitors for important commercial keywords, such as ‘Arsenal tickets’ and ‘Tottenham vs Liverpool tickets’.
4. Obtain relevant, top-tier backlinks from key publications.

Our Solution

In order to gain more organic traffic, we knew we needed to get the LFT brand in front of people searching for Premier League and football tickets in the UK. To achieve this, we had to increase the site’s exposure by acquiring as many top-tier backlinks as possible.

Competition within the online sports and football space is notoriously high, with events, such as the Premier League, drawing interest from the UK and beyond in terms of news, statistics, and ticket sales. Data is already widely-available for sports journalists, therefore our Digital PR strategy needed to be innovative, unique, and interesting enough to cut through the online noise and grab the attention of those writing about football-related topics.

Our strategy centred around two main approaches in order to attract the eye of sports journalists and get the LFT brand featured in the most authoritative publications from the world of football:

1. A variety of reactive stories endorsed by our in-house team of experts

2. Data-heavy campaigns.

Alongside this, the introduction of innovative methods, such as brainteasers, would help target national press outlets and niche football websites for those all-important high-tier backlinks.

Here are just some of the success stories that helped drive results for the LFT website

Science Proves Jack Grealish ISN'T the Premier League's Most Attractive Footballer!
How to Exercise Safely in the Sun, According to an Expert!
CR7 Potentially Earning £388K from Fake Followers
The ultimate football date night planner, fixture data reveals

Our Results

Since working with Reboot, LFT has experienced an increase across more than 2,800 first-page rankings.

In total, we have gained:

268 links
An average DR of X
Coverage across 20 countries

Coverage Highlights

The Impact:

Since work began with LFT, we have seen a 366.07% increase in organic traffic to the LFT website across a 12-month period (when comparing Google Analytics data between June 2017-June 2018, and June 2021-June 2022).

This showed an increase from around 1.07mn to 4.98mn organic sessions between the two time periods.

SEO tool SEMrush highlights a significant improvement in organic visibility since we began working on the LFT website. In January 2018, there were 676 keywords ranking in the top 3 of the SERP, compared to 5,144 by September 2022.