Sweta Pathak is the deputy creative director at RBH.With 18 years of UK and International experience and armed with strong conceptual skills she joins the RBH team to work with creative director Mike Kalin.Sweta began her creative career at JWT and her experience spans many sectors from beauty to food & drink, from retail & automotive to financial services and the charity sector. She’s worked in senior agency roles at Propaganda, Iris, Bates, Euro RSCG and DDB and has created successful award winning campaigns for a range of brands including ghd, The Mailbox, Network Q, Hozelock, Seabrook Crisps, Fox’s biscuits, Subway, and the NFU. With a clutch of awards from D&AD, Cannes, One Show as well as Roses, Cream, Fresh and the 2013 Outdoor Hall of Fame, Sweta also has a love of teaching and mentoring whenever possible. “Working with the Birmingham Institute of Art & Design (BIAD) is a firm favourite - so expect to see more of that,” she says.