Our retail attribution survey delves into the challenges retail marketers are facing with accurate reporting in a time of increased scrutiny and explores where attribution fits into the picture.

Our findings reveal that retail marketers are increasingly conflicted when it comes to reporting. And although they have increasing concerns about AdTech reporting bias, they are also wary of promises made by attribution vendors.

However, despite that, it’s almost unanimously agreed that achieving accurate and effective attribution is important.

To access the full results from the survey, click here.