Co founder of Punch Creative, Dave has been in the industry for, politely put, 'EVER'. His early memories saw him running down to the local graphics shop to replenish Letraset sheets because he didnt have any S's left for the layout his Creative Director was working on. At this time Apple was just a fruit that kept the doctor away!

Dave has seen an enormous amount of changes over the years that have revolutionised the design world, not least, the amount of information that is instantly available. "It never ceases to amaze me at how an initial thought can be visualised quickly, but equally importantly, with accuracy. Artistic licence played a huge part in visuals in the early days and the problem came when we tried to replicate it in the finished job. But today, the internet allows us to 'see' exactly what is available"  "The boundaries of whats available are there, but we can choose to cross them whenever we want, we've have the best of both worlds" he added

Print plays a large part in Daves day. "There is no point in our designers coming up with the most incredible ideas, just to be let down by poor quality print" Print management is something we take very seriously and where many agencies have made press passes a thing of the past, Dave can often be seen on the end of a press ensuring we get the very best out of every piece of print we buy. "Some may call it being over critical" he said, "I call it caring about what we do, right to the very last detail"