Matt has been an early digital adopter since first picking up a ZX80 in his early teens. Since then his interest in technology has led him to develop software in numerous industries including banking, utilities, FMCG (including ecommerce) and health.

He is the driving force behind digital technology within the agency and has pioneered innovative CRM techniques such as email send-time-personalisation and informed responsive design. He loves to learn by doing – consequently has experience in pretty much all the social platforms and in his spare time built and released an iPhone app in the early days of the App Store.