Branding and strategy in the battle against deforestation

Background

Once in a while, we get the opportunity to work with a product that can change the world. LIGNIA, a brand-new company, is on a mission to reduce hardwood deforestation, re-engineering sustainable softwoods to match the beauty and durability of woods like teak and oak.

Challenge

When LIGNIA came to us, they were still finishing the build of their factory in Barry, South Wales. Their team asked us to create a complete branding and marketing strategy that would leave them ready to launch the moment their production facility was up and running.

Solution

We developed a master-brand architecture that would cover their three key product offerings: LIGNIA, LIGNIA Yacht, and LIGNIA Fire. And we united the three specialist products under one proposition:

?“Made for whatever life throws at it.”

?We applied the brand across the business and developed a new website, alongside all the brochures and marketing collateral they would need the moment they entered the market.