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Proctor + Stevenson has used the following skills/services in the project.
If you have an IT disaster, you want Sungard to come to the rescue. A global provider of IT-resilience and disaster-recovery services, its specialism is minimising risk and making your IT infrastructure more robust. Our job? To generate tangible leads and convert them into meeting requests.
Sungard’s expertise lies in a subject many find inaccessible. We needed to find a way to create interest in their services, which could then be translated into lasting relationships. To generate those leads, and convert them into meetings with the UK and US sales teams, we created a powerful and punchy direct-mail pack and website landing page.
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This wasn’t your run-of-the-mill service brochure: we delivered an impactful, incentive-driven three-dimensional mailer. Each was tailored specifically to the client, complete with a URL to direct them to an inspiring, personalised landing page.There, they were met with a booking form to arrange that all-important meeting.
28% recipients visited the landing page
6% UK recipients had a meeting with the sales team
2.76% USA recipients doing so too
