Can UK consumers tell when they’re being influenced? Do they mind being marketed to? And are they bothered whether influencers disclose or not?

We were interested in the answers to these questions, not because we’re nosy, although we are a bit, but because Prizeology does a lot of work with brands and influencers, especially around compliance.

However, when we found no one could really answer these questions for us, we decided to do some research. Or rather, we got some people who know how to do proper research to ask 2000 members of the public what they think about influencer marketing.

We found that nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society. To read all of the results, download a copy of our whitepaper here.