Crafting a website experience an end-user can relate to.

Background.

Clyde and Co set the overall objective for the new website to better service their client’s needs online by using design and technology to adapt user journeys to meet research and transactional requirements. Additional goals of attracting a wider audience globally and reducing the cost of maintaining their websites whilst driving contact conversion were also key.

We structured the entire Content Management interface for flexibility in delivering regionalisation with multi-language options. Making automated machine translation (for scale) and manual translation (for cultural accuracy) possible was a significant technical achievement. 

Solution architected to automate hugely extensive and complex inter-relationships and data structures for the presentation of relevant content with associated law firm individuals, offices and regionally personalised experiences. It allows the small marketing team full ownership of the website with the ability to do more work at scale.

Insight and expertise-led content with focus campaign-hub areas positioning Clyde as a thought leader amongst its direct competitor and adjacent market peers.

User-first, device-independent mobile first responsive scalable design with clear CTAs to guide the user-journey, supported by an integrated, powerful search engine, tailored to specific goals including people, location and content searches.

Results.

149% increase in new users

335% increase in new users from overseas audiences

55% increase in engagement measured by session duration