Priest is a widely respected figure in the UK marketing industry. He is currently Chief Executive of Grace Blue, the global marketing executive search firm. He co-founded the hugely successful integrated communications agency, VCCP, in 2002, which was acquired by Chime Communications in 2005 when he was made an Executive Board member and worked across the group including Chime Sports Marketing division CSM. Priest was also President of the industry body, IPA, from 2013-2015.