The Challenge

Designed to enhance the pleasure between dog owners and pets, Gencon provides one of the simplest and most effective headcollars on the market. With a unique UK-patented technology, Gencon leads the way in dog training and obedience.

The Brief

Gencon approached us for an all-in-one solution to marketing their All-in-1 headcollars. They wanted us to increase brand awareness and drive revenue across a variety of platforms, with a comprehensive strategy that incorporated PPC, SEO, Social Media & Email marketing.

Our Strategy

Gencon’s digital strategy incorporated touchpoints across a variety of platforms. Awareness, consideration and conversion are all key parts of the customer journey for ecommerce businesses, and we made sure to craft an approach that covered each part of the buyer funnel.

A Google Shopping and Search PPC campaign targeted users searching for Gencon’s keywords, whilst an SEO strategy took in the scope of the brand’s performance online, outlining activity that covered on-page elements, technical optimisation, content marketing and linkbuilding.

Gencon already had a healthy database of email contacts which needed segmenting into audience types – trainers, industry professionals and pet owners. We identified an opportunity to enhance revenue and improve customer experience with a series of email automations, nurturing a loyal community and increasing email ROI.

An always-on organic social media posting schedule ensures that Gencon consistently positions itself as an industry leader, offering training advice, highlighting product USPs and more. Community management ensures that we can nurture a strong community of dedicated pet owners, as well as reach out to form partnerships and collaborations with other brands.

The Results

Through our personalised PPC, SEO, Social and email strategies we were able to increase Ecommerce conversion rates by 5.78%. These campaigns also increased SEO traffic by 23% for Gencon and a 55% increase in pages per session