Training videos replace hefty instruction manuals as rail operators go digital

Challenge

Following their creation,LNER were introducing new systems, reskinning old ones and giving every colleague an iPhone XR to help them deliver great customer service from the palm of their hand. They needed help upskilling their workforce on how to use each of the applications and a brand new phone. 

Approach 

LNER only had lengthy documents explaining how to use each of the apps – in some cases up to 20-pages of content. We had to take this and cut it down into succinct scripts which wouldn’t switch off the viewer. 

Outcome

We delivered a suite of 14 short films which combined an actress delivering a scripted piece to camera from our in-house studio, overlayed with on-brand motion graphics to highlight how to use the apps. We also delivered an overview animation explaining the reason for the change and launch video to show the level of support available.