Samuil absolutely loves his work as he discovered account and strategic management to be his passion in advertising. He is part of Noble Graphics for 4 years and he passed through Account Management and Strategic Planning before becoming the new business director after the succesful winning of 5 pitches in 4 months.

He is the only Bulgarian selected to be part of the new business leaders, who took part of the Young Media Academy at Cannes Lions in 2018. The 20 selected people were part of intensive work and educational panels at the Cannes Lions festival.