Content feeds into every element of marketing and across all channels. It’s the hook that catches people’s attention, the information that answers their questions, contains the solutions to their problems and gives them everything they need in order to make a buying decision. However, content marketing measurement can also seem a bit overwhelming at times. There are so many metrics and things that could potentially be tracked that working out which ones actually matter to your business isn’t always as straightforward as it should be. However, without effective measurement of performance, you can’t know which parts of your strategy are working well and which need to change, so it’s vital to get this right.

We look at what makes particular content marketing metrics useful, how to best set goals for your content that marry up with measurement and provide some examples of important metrics for specific kinds of content marketing types and objectives.

Check out the full article on essential content marketing metrics to measure performance.