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The North West of the UK has been highlighted as the strongest region outside of London in the RAR Top 100

The North West has been ranked ahead of every other UK region outside Greater London, in a survey of the UK’s leading marketing services agencies. 

A detailed copy of the full report is available from www.recommendedagencies.com/top-100

According to the annual Top 100 report, conducted by recommendedagencies.com the North West is second only to London in it’s contribution to the overall value of the collective turnover of the Top 100 group. 

The top 100 report assesses the financial performance of hundreds of UK agencies in the marketing, media and digital sectors on a range of measures. The report recognises agencies achieving consistently strong financial performance and growth. 

Though the North West has a relatively small proportion of the top 100 with only 9 agencies featured vs London’s 50 the combined turnover of agencies from the North West in the study was found to have increased £59.7m year on year. 

With Manchester the city with the largest combined turnover outside London. 

Agencies they have to provide financial data for their two most recent financial years to be included in the Top 100 analysis. Using this data, RAR use eight key financial performance indicators to determine the Top 100 ranking, measures include; 

•    Turnover and turnover growth
•    Gross profit and Gross profit growth
•    Gross profit per head

Steve Antoniewicz, founder and Director of RAR said “This year’s Top 100 report continues to illustrate the positive trends in the agency market as a whole over the past few years. Rather than look simply at individual indicators such as overall turnover the report provides a rounded picture of agency financial performance and rewards both stability and growth

The performance of the north west region continues to show it’s importance to the UK’s creative, marketing and media sector.“ 

Well-known North-west agencies and top 100 regulars MediaCom and Stein IAS, appear in this year’s Top 20 whilst The Fresh Group and Code Computerlove make the top 40.

The North West also performs extremely well on the important business efficiency metric of turnover per head of staff, ranking as the UK’s top region for that measure by a distance.

The top performing agency in the UK overall is London-based Iris Worldwide. 

A detailed copy of the full report is available from www.recommendedagencies.com/top-100


Recommendedagencies.com is the global platform for agency sourcing and selection, providing actionable data and insights from over 45,000 reviews on 8000 agencies. Their online tool combines benchmarking and shortlisting tools allowing agencies to get to market faster.

For further information contact – 
Freddie Heygate, Product Director on Freddie.heygate@recommendedagencies.com 
or on 0845 004 5626