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Scottish Power Appoints RAR Agency for DM Brief

Some months ago, Scottish Power approached RAR for help with securing the right direct marketing company to help them with their push to small and medium enterprises. Following a process which involved five agencies, RAPP was successful in winning the job.

Steve Antoniewicz, who compiled the shortlist for Scottish Power, was tasked with finding an agency with the right mix of marketing and data skills. He says “We're very pleased to have helped Scottish Power find the right agency for what is an important area of their business. Scottish Power's small business team tasked us to source agencies with experience in B2B and a focus on direct marketing services. Following an intensive review process, we agreed our shortlist with the marketing team, then handed over to in-house procurement to conclude the process. We're delighted to see RAPP appointed to deliver that work following our recommendation."
Jo Heraghty, senior manager – SME Marketing at Scottish Power, commented: “RAPP impressed us with the standard of their strategic and creative thinking and demonstrated a deep level of insight into our challenges in the SME market. I am confident that they can really help us to strengthen our position in the SME market.”