Costa Coffee has appointed G2 Joshua to handle its global marketing, with India, the Middle East and Mainland Europe to be targeted first, following a pitch handled by RAR.

Tim Hipperson, CEO at G2 Joshua, said: “Costa Coffee represents a creative opportunity that as an agency we are in the perfect position to take on. We will focus on delivering campaigns in a seamless and connected way. To work with a brand as omnipresent as Costa Coffee is going to be an exciting challenge and we are elated to have been chosen to handle the substantial task.”

The agency has been handed the responsiblity to oversee the launch of an upcoming new product in addition to providing support on ongoing brand activity.

Mita Padhi, international marketing director at Costa Coffee EMEI, added: “I’m certain this partnership will signal the start of an exciting new direction for the brand. We are thrilled to be working alongside G2 Joshua on building the Costa brand internationally and are highly confident they will deliver creative solutions to our unique global marketing requirements.”

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