Dominic has 20 years’ in-house marketing, market research and agency-side planning experience including global corporate and consumer brand campaigns and CR programmes. He heads up the strategic planning, insight and measurement team.

Dominic is an award winning insight and creativity expert. In a world mediated by Google, he helps clients to optimise the stories that they continue to control and helps them to influence and shape the increasing number that they don’t.

He learnt his craft working for P&G and specialises in reputation marketing for global clients such as Audi, Budweiser, Coca-Cola, Disney, Nestlé, Philips and Rolex.