Helen is a technology communications specialist with experience spanning both consumer and B2B sectors.

Helen has spent more than 10 years managing million dollar budgets for EMEA PR and analyst relations programmes for IBM, HDS and Dell.  She also has extensive experience running PR programmes in emerging markets. Aside from big companies, Helen spent 3 years in-house at sports GPS start-up, Satmap.

She is highly practised in helping businesses create storylines which resonate well with target audiences - vital in today’s media landscape and especially in the crowded IT sector where many companies’ offerings are perceived as complex or only marginally differentiated.