Kelly has a blend of client and agency experience and has held a number of high profile roles for global organisations. She is the EMEA Consumer Practice Group Director and oversees MSLGROUP’s strategic capabilities, tools and talent.

Kelly advises clients on brand development, reputation and advocacy programmes, with a focus on influencer marketing, marketing to women and integrated campaign development.

Kelly has also run global accounts for clients such as, World Gold Council and has also worked on a wide range of luxury brands including, Rolex, Amanda Wakeley, Smythson, Ferragamo and Fortnum & Mason.