Peter oversees the strategic direction, development and governance of Mr B & Friends. He works closely with the Partners and Senior Management Team, as well as leading the agency’s Board of Directors.

Armed with a long and extensive marketing background, there’s not much Peter hasn’t been and done. As former Head of Brand Strategy at Nationwide, he was directly responsible for all their above and below-the-line communications, incorporating their digital marketing and sport & music sponsorship portfolios – namely the England, Scotland, Wales and Northern Ireland Football teams, the Football League and the Mercury Music Prize. Peter has also provided strategic consultancy to a wide number of other companies and organisations, especially in the sports marketing arena.

In addition, Peter is also a Partner and Executive Director of CXCo, a specialist customer experience consultancy that helps organisations address and seriously enhance their customer experience delivery.

Although proud of his London roots, he now resides in the peaceful Wiltshire countryside.