Mike is our Lead Data Scientist.

He has 15 years of retail experience, with the last eight years focusing on the digital side of how retailers can get more from their online data, by either collecting the correct information or interpreting it for our clients.

Day to day, Mike splits his time working on ways to help the client team be more efficient and to understand the data, providing the best service we can offer. He also works with the technical team to help them understand all the data they are using, from where to get it from and from this what is required.