Northern Ireland’s main public transport provider Translink has appointed MMT Digital to deliver a new digital customer experience that makes it easier to plan and buy journeys across the public transport network in Northern Ireland.

MMT Digital has been tasked with the design and build of a new web platform - www.translink.co.uk. The new platform will improve how fare, journey and ticket information is served to customers across all devices and will help to simplify travel in Northern Ireland, putting the customer experience at the heart of its service.

MMT Digital works in partnership with clients to create digital solutions that transform business performance. It joined Be Heard Group plc – the digital marketing services group – in 2016, as marketers increasingly demand connected digital marketing services from fast-moving, agile digital specialists.

Clare Costello, Head of Customer Information and Production at Translink, said:

“Translink is delighted to have appointed MMT Digital as a long-term partner to support our digital transformation journey. During the detailed competitive process MMT Digital demonstrated its ability to define and deliver digital customer experience together with a strong understanding of the changing digital landscape and the expectations of today’s digitally savvy customers. An important objective of the new platform design and development is to ensure customer needs can be met now and in future; we need a flexible and extensible solution that will enable strong integration with Translink’s future ticketing system and other customer-focused developments.”

Ben Rudman, CEO and Co-Founder of MMT Digital, said:

“Translink is an important client win for us. At MMT, we are focused on delivering the best possible commercial results for our clients to transform business performance. We relish the scale of the customer experience and technical challenge ahead for www.translink.co.uk, and the opportunity to elevate Translink’s service offering and redefine customer perception.”