Nick is responsible for managing our client relationships, and leads a team of 25 senior Client Leads. He has extensive experience across the retail sector having led our relationships with Argos, Homebase and Nike. He has a track record of successfully transitioning business into Mindshare, most recently Dyson and Royal Caribbean. Over the last year, Nick has also worked closely with RKCR/Y&R on the Global Brewers Initiative, a consortium of the five leading brewers. He has also been an active participant in ITV’s transformation programme, leading a team that has: developed a new segmentation; generated a more strategic approach to the use of ITV’s owned assets and delivered a project assessing the rolevand business value of social media (particularly Twitter) in driving programme viewing.