This month is #ConsciousAdMonth and it’s important to highlight for a number of reasons: 

Advertising (and the internet in general) CAN be better - a lot better - so right now advertisers, agencies, media owners, tech partners (and everyone in between) need to take a health check - everyone needs to ask themselves - who is this campaign going to reach, who is it going to affect and fundamentally, who will profit? 

The work that CAN are doing is all about implementing pioneering manifestos into your company and communications strategy or that of the brands you work with - they cover key agendas such as Fake News, Ad Fraud and Hate Speech as well as the positives like Children’s (and vulnerable people’s) Wellbeing, Diversity and Informed Consent - and set about making serious change. 

These manifestos don’t just apply to your clients but they can help shape your company too. The MCH LONDON promise to our staff, our talent, our people is partly defined by our membership of CAN and the work they have done to help us and those like us, who want to be the change.

So basically, they’re pretty great, but what can I do? … I hear you say. 

TAKE ACTION

So the ask is simple - spend just ONE HOUR (or more) with your colleagues, your agencies, your clients, your tech partners, your media owners and anyone else who can make a difference and figure out what steps you can make to improve your communications, your campaigns and even your team! 

And I’m sure the team at CAN would love to hear the outcome of your chats and for you to join up. I promise you, it will be the best thing you will do this month. "If you are interested in the work CAN are doing to stop advertising abuse or would like to become part of the network (for free), visit https://www.consciousadnetwork.com/."