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As a digital marketer, you probably already know all about TikTok and how popular it’s become. You may already be considering adding it to your digital marketing strategy. But in what way? The effects of TikTok have not just been felt by social media, but by biddable media and SEO, too. In this guide we’re going to look at the impact of TikTok on digital marketing across a variety of channels, and our tips for utilising it as part of your overall strategy.
We’ll keep this section short as you’ve probably heard of TikTok by now. But if you haven’t, TikTok is a social media platform where users share short videos for others to like, comment and share.
TikTok began as musical.ly, founded in 2016. It then became TikTok in 2018. Now, it’s used by people of all ages to create fun, creative content using a variety of sounds and trends.
How many people use TikTok in 2022?
As of 2022, over 3 billion people have downloaded TikTok! This shows the value of TikTok as a marketing tool – it’s a new way to introduce your business to larger audiences.
Why is TikTok popular?
There’s many reasons for TikTok’s popularity:
- It’s a creative platform that anyone can get involved in – TikTok’s trends are constantly evolving, so there’s always something new to try out.
- It hit the market at the right time, having launched a year after Vine officially ended.
- When the pandemic hit, it also provided users with something to – during a time when they couldn’t do much else. This surge in usage contributed greatly to the app’s popularity.
- Its advanced algorithm and design is made to keep you scrolling with their never ending feed
- It’s a simple platform for users to use – once the app is installed, you can quickly make an account and just start scrolling.
- It’s different from other platforms. It’s less aesthetic than Instagram, and Facebook’s news feed isn’t as entertaining for young users. They’ve cut out the noise and focused on the video.
The benefits of TikTok marketing are endless. From increasing brand awareness, building a community and selling products or services in a different way, there are many opportunities that the app can bring to your business.
Head to our website to learn some of the ways TikTok has impacted digital marketing across social, biddable media and SEO, and how you can incorporate it into your marketing strategy.
Read the full article: https://www.loomdigital.co.uk/insights/impact-of-tiktok-digital-marketing/
